Did you know that without a value proposition a community is not a community?
What is it? And why is it so important in building a community?
In this course you will learn to understand what is meant by a value proposition and how it differs from the traditional corporate mission statement. You will also learn what its main characteristics are, how it fits into a community and why it is so important.
We will also take a look at the key principles of community design and we will take the first steps to define a value proposition. In fact, you will learn how to identify the need, the aggregating factor, and the purpose for starting and growing your community.
In addition, you will be given numerous practical examples to help you make the more theoretical aspects concrete. At the end of class you will have a tool from our community toolkit to help you define your value proposition.
The course is suitable both for those who want to start designing a community, as well as for those who want to grow their community around a value proposition in a more conscious and structured way.
Content Details
- The perks of this course
- Value proposition
- What we mean by value proposition
- The need of a community
- Elements that compose the VP: members
- Elements that compose the VP: bonding factors
- Elements that compose the VP: purpose
- A tool to define the VP
(English version below)
Collaboriamo si occupa di community design, disciplina che studia come creare il contesto affinchè le persone co-creino valore con le organizzazioni.
Crediamo nelle relazioni come leva sempre più necessaria oggi per trasformare processi, mercati, organizzazioni.
Per questo abbiamo sviluppato un approccio, un metodo e degli strumenti originali pensati per supportare tutte le organizzazioni che desiderano trasformare clienti, dipendenti, fornitori in una community capace di produrre e co-creare valore.
English version:
Founded in 2013, Collaboriamo is a consultancy agency focused on Community Design, the discipline that studies the creation of contexts for people to co-create value with organizations.
We believe in relationships as the ultimate motivation strategy to carry away process, market, and organization transformation processes.
That is why we have developed an approach, a method, and a set of original tools designed to support organizations that want to transform customers, employees, and suppliers into a community capable of producing and co-creating value.
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